Challenge: Create awareness for Ace Hardware's new paint line, Clark & Kinsington.
Solution: With 120 colors designed to look great in any combination, you could pick Clark+Kensington paint blindly and still get it right. It’s impossible to mess up. So we took an irreverent tone not often seen in the category and brought some fun to the paint aisle as we challenged people: “Just Try To Go Wrong.”
• Concept Development
• UX Development
• Look & Feel