CREATIVE DIRECTION & DESIGN
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BUD LIGHT

Bud Light Asked: Which Backup QB Did Peyton Count On the Most? 
Jim Sorgi, Brock Huard, and Curtis Painter gather to toast Peyton Manning's career, and settle the debate once and for all.

Results:
Earned Coverage: 98 stories and 80MM impressions, surpassing KPIs - Including a tweet from ESPN Reporter, Darren Rovell, and stories by Barstool, SB Nation, USA Today, New York Daily News, and The Drum

3.5M Facebook views, 346K YouTube Views