CREATIVE DIRECTION & DESIGN
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HOTSHOT

Challenge: Introduce HOTSHOT, the first (and only) scientifically proven drink to prevent and treat muscle cramps to triathletes.

Solution: Tap into the brand's authenticity. HOTSHOT was created for athletes by an athlete (who also happened to be a Nobel-prize winning neuroscientist) 

Campaign: "Unlock Unstoppable" 

Approach: A visual campaign designed to break-through with creative media buys to showcase the product benefit of being unstoppable.

Responsibilities:
• Creative Direction
• Strategy Development
• Campaign Concept & Development
• Look & Feel
• Management

Media Buy: Runners World, Triathlete Magazine, Bicycling Magazine with placement next to relevant content.

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