Challenge: Introduce HOTSHOT, the first (and only) scientifically proven drink to prevent and treat muscle cramps to triathletes.
Solution: Tap into the brand's authenticity. HOTSHOT was created for athletes by an athlete (who also happened to be a Nobel-prize winning neuroscientist)
Campaign: "Unlock Unstoppable"
Approach: A visual campaign designed to break-through with creative media buys to showcase the product benefit of being unstoppable.
• Creative Direction
• Strategy Development
• Campaign Concept & Development
• Look & Feel
Media Buy: Runners World, Triathlete Magazine, Bicycling Magazine with placement next to relevant content.