CREATIVE DIRECTION & DESIGN
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RED LOBSTER

Red Lobster

The average 18-35 year old will spend 5 days just browsing food photos on Instagram this year. 
With that in mind, it was important for Red Lobster to make subtle but impactful updates to the brand's traditional photography/cinematography to increase relevance for its younger audiences.  Using the inherent artfulness of seafood and simplifying the composition, the brand was able to showcase the kind of flavor and variety that only Red Lobster could offer in a category that was still locked to the traditional methods of showcasing enormous plates of food. 

Results:
• Increased Consumer Preference ( From 14th to 4th in the CDR Category)
• Winning Over Millennials By Staying Relevant

 
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Broadcast

The on-black footage of the campaign is used to command the audience’s attention with a modern twist on traditional food cinematography within the category. Balanced with classic shots, the on-black imagery contemporizes the brand while completing the story of each dish.


social: FLAMINGOS

Rooted in the insight that flamingos get their pink color from the shrimp they eat, we brought Endless Shrimp to life on social with tongue-and-cheek, intentially low-budget shrimp stories.


Social: cheddar bay biscuits for santa

Everyone knows that Santa is tired of the same ol', same ol' so Red Lobster proposed a new option, the unrivaled Cheddar Bay Biscuits. Santa was thrilled.

 
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social: ugc

We asked our social audience, what's your most lobsterworthy moment? Below is one of the stories we chose to share.


digital/crm

Working with the UX team, all email communications were converted from static to responsive design with a mobile-first approach allowing guests to more easily browse the promotional offerings.

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DIGITAL/CRM

We created and launched the first ever rewards program and app so seafood lovers could earn points for their meals at Red Lobster. Our team managed both the design and development of the app.