Challenge: Introduce Stealth Biotherapuetics' clinical trials as the first step toward finding a cure for mitochondrial disease.
Solution: Empathize with patients who have long been diagnosed incorrectly.
Campaign: It's Not a Mystery, It's a Monster
Approach: Mitochondrial disease is symptomatically different in each person who has it. The illustrative approach to the monster character in each ad would be hand drawn by multiple artist to represent these symptomatic differences.
• Campaign Concept & Development
• Look & Feel