In 2012, the retail pharmacy industry was battered by the changing healthcare environment, sluggish economy and growing competition among big box retailers. With little differentiation in the category, consumers didn't have a compelling reason to switch. Walgreens needed to be more relevant to consumers, and further fulfill its purpose of helping people get, stay, and live well. We tapped into the brand's heritage and what they already owned to demonstrate that Walgreens is helping everyone arrive "At the Corner of Happy and Healthy."
2014 Gold Effie Winner
• Pitch creative development
• Concept Development
• Look & Feel
• Production and Post-Prodution
Projects: Beauty, Back-to-Campus, Women's Health, Medicare, Pet Medications, Private Brands